Here are the European destinations to book if you want to give your Instagram a glow-up for 2025
Searches for ‘the place to journey in 2025’ have risen 5,000 per cent, as guests search Instagrammable locations.
A journey firm has calculated the most well-liked European cities on social media for 2024 – and revealed the cities more than likely to interrupt the web in 2025.
In response to Titan Journey’s Social Journey Index – which ranks locations in keeping with the variety of TikTok and Instagram posts, Google searches, and search will increase – the most well-liked cities to tag in 2024 had been all in Europe.
The highest three cities included two French locations – surprisingly, Good clinched the highest spot whereas Olympics host Paris was awarded bronze. Sandwiched in between at No.2 was London within the UK, which was additionally essentially the most Instagrammed metropolis worldwide.
However the place will travellers be tagging their Instagram posts in 2025?
Titan Journey crunched the information on will increase within the variety of Instagram posts between 2023 and 2024, figuring out the trending cities and nation locations.
The Prime 10 comprised two cities every within the United Arab Emirates, the US, and Japan, with the remaining 4 slots all in Europe – with some shocking outcomes.
Over three million Instagram posts had been tagged from Spain’s Palma de Mallorca in 2024, securing the seaside resort within the Balearic Islands a prime three spot within the listing.
The coastal capital is beloved by Instagrammers for its lovely seashores and architectural gems, nevertheless it has been the topic of protests by native residents towards overtourism.
Regardless of wildfires in recent times, Rhodes in Greece is predicted to be the fifth hottest metropolis on the earth to go to subsequent 12 months, seeing an eight per cent improve in Instagram posts over the previous 12 months.
The UNESCO-listed medieval metropolis is a photogenic spot identified for its whitewashed buildings, craggy coastlines and exquisite outdated city.
The place else will show fashionable with the selfie stick crowd?
Istanbul might even see a surge of holiday makers in 2025, with Titan Journey calculating its ‘social journey rating’ at 7.96/10, primarily based on Instagram and TikTok posts and Google searches.
Turkey’s largest metropolis straddles the Bosphorus Strait, and structure followers {photograph} its many mosques, palaces, fortresses and castles. However in August this 12 months, the nation’s web regulator briefly blocked entry to Instagram, so your vacation hashtags aren’t assured.
Greece secured an extra spot within the Prime 10 cities to snap in 2025, with Athens seeing 12 million Instagram posts over the previous 12 months. Among the most scenic spots to tag within the capital metropolis embrace the Nationwide Backyard, the Panathenaic Stadium, and the beautiful Plaka neighbourhood of Anafiotika.
Town’s Acropolis was additionally among the many Prime 10 most-tagged world landmarks on social media, with greater than 1.69 million Instagram and TikTok posts.
The cities and locations to keep away from if you’d like your Instagram to face out
With London being the world’s most Instagrammed metropolis, with over 160 million tags, you may wish to ebook a special UK vacation spot for 2025 if you wish to stand out from the gang. However if you happen to’re set on the capital, your photograph of the London Eye will be part of 3.6 million different photos of the landmark on social media.
Different fashionable European landmarks to publish about on Instagram and TikTok embrace the Eiffel Tower in Paris, France, and the Colosseum in Rome, Italy.
Should you’re not eager on crowds, Brussels may be one to keep away from in 2025. The Belgian capital – famed for Flemish artwork, gothic structure, and chocolate – has seen a 427 per cent surge in Google vacation searches over the previous three years.
And the Netherlands can be hovering in reputation, in keeping with the Social Journey Index. The nation has leaped 13 positions within the social rankings since final 12 months, with travellers intent on Instagramming its tulip fields, windmills and canals.
