Can you enjoy Dubai on a budget? UAE city wants to dispel ‘misconceptions’ about cost of a holiday
The tourism board is aiming to make Dubai the most effective cities on this planet to reside in and go to by 2033.
Dubai is famend as a vacation spot for lavish buying, out-of-this-world motels and adrenaline-pumping actions like diving into the world’s deepest pool or tiptoeing alongside the sting stroll of a 219-metre-high skyscraper.
However the metropolis’s tourism authorities wish to emphasise that not each journey there has to come back with a hefty price ticket.
Their newest tourism marketing campaign is specializing in dispelling “misconceptions” in regards to the vacation spot with a view to boosting customer numbers in 2025.
It consists of demonstrating that Dubai isn’t only for rich travellers and selling it as a year-round vacation spot.
Dubai isn’t only for big-budget travellers
Dubai welcomed 13.29 million world guests between January and September this yr, a seven per cent enhance on the identical interval in 2023.
Hoor Al Khaja, senior vice chairman of worldwide operations on the Dubai Division of Economic system and Tourism, stated the brand new tourism technique hopes to additional develop vacationer numbers subsequent yr.
“There are misconceptions about Dubai and the area as an entire,” Al Khaja stated.
“We now have a saying which fits, ‘In case you go, you recognize’. As soon as individuals go to Dubai, they realise the misconceptions weren’t factual perceptions. We’re working laborious to teach the general public and the commerce about that.”
Al Khaja, whose goal is to make Dubai the most effective cities on this planet to reside in and go to by 2033, stated one key false impression in regards to the vacation spot is that it’s “financially unobtainable”.
Dubai has the second-most five-star motels on this planet, however Al Khaja emphasises that there are many inexpensive lodging choices too.
“It’s no secret Dubai is dwelling to numerous luxurious, iconic properties however there’s a wide range of choices obtainable,” she stated. “We now have a wholesome mixture of inexpensive stays – and a three-star lodge in Dubai can compete with any 4 or five-star lodge globally. You’re actually getting worth for cash.”
Is Dubai protected for vacationers?
The vacationer board additionally needs to alter the belief that Dubai will not be a protected place for vacationers to go to.
Al Khaja stated it was “comprehensible” that the battle within the Center East has sparked concern about visiting however put this all the way down to “limitations in geography [knowledge]”.
“When you’re there [in Dubai] you realise it’s not an element,” she stated. It’s “one of many most secure cities on this planet”.
What’s the greatest time of yr to go to Dubai?
Dubai’s tourism authorities additionally wish to promote town as a year-round vacation spot, welcoming guests within the summer time in addition to the winter.
“Persons are much less apprehensive now about visiting Dubai in the summertime,” Al Khaja stated. “There’s extra consciousness about what there’s to do in the summertime; there are superb resorts with superb services.”
She added that there are extra indoor actions on provide now in addition to “a component of inexpensive luxurious in the summertime”.
Guests can cool off at Ski Dubai, eat at Chinatown inside Dubai Mall, discover the Museum of the Future or watch a efficiency at Dubai Opera.
