AI solutions, sustainability, and inclusive travel: ITB Berlin is shaping the future of travel
Over the subsequent few days, Euronews Journey will probably be on the bottom at ITB Berlin speaking to main journey consultants.
Discussions that form the way forward for journey are underway because the world’s largest journey commerce present kicks off in Berlin at the moment.
Exhibitors from all over the world collect at ITB Berlin the place the most recent tendencies and improvements may even be shared.
This yr’s occasion focuses on the adjustments going down in journey because the business and tendencies in digitalisation and sustainability that vacationers proceed to embrace.
Berlin performs an important function in the way forward for journey
Going down from 4 to six March 2025 on the Berlin Exhibition Grounds, ITB Berlin is each the main and largest journey truthful for the worldwide journey and tourism business.
Tourism consultants and high journey manufacturers will probably be coming collectively on the big conference to showcase the most recent developments in journey tourism, enterprise journey, luxurious journey, medical tourism and, more and more extra related, journey expertise.
Final yr, ITB Berlin welcomed 24,000 guests and the same quantity is anticipated this yr. Over 400 business leaders and consultants are anticipated to talk with 200 diverse classes going down. The present will probably be a base for journey business professionals to community collectively, keep on high of market tendencies, and study from each other, significantly by deliberate keynotes and panels.
The principle theme this yr is ‘the ability of transition lives right here’, because the business turns into ever extra intertwined with evolving traveller preferences (such because the rise in subscription-based journey providers), digitalisation, and a necessity for extra aware and sustainable tourism. Overtourism has grow to be a significant problem lately, significantly in European hotspots.
Rising applied sciences are already remodeling international journey experiences, from the pattern of hyper-personalisation to data-driven choices and predictive analytics.
How AI options and automation instruments will revolutionise and combine into travellers’ journeys – whether or not by customized itineraries to extra environment friendly journey reserving methods – is anticipated to be a sizzling subject.
Tourism boards and main journey manufacturers are additionally specializing in creating and executing sustainable advertising and marketing methods. These may even be underneath scrutiny as rising environmental laws, and extra eco-conscious travellers drive demand for sustainable lodging, off-the-beaten locations, and cultural experiences. Variety and inclusion (DEI) tendencies may even be addressed to make sure the journey business can fight bias and supply inclusive experiences.
ITB’s Berlin Transition Lab, will share 20 ‘compact insights’ on one of the best of the present in simply 90 minutes.
Euronews Journey will probably be listening to the most recent information and insider suggestions from a wealth of already common and rising journey locations, together with Kazakhstan, the Philippines, Britain, Azerbaijan, Indonesia, Japan, Saudi Arabia, Dubai, Thailand, Oman, and Albania.
ITB Berlin is usually the place the place the largest journey information tales are revealed, so watch this area.
